When it comes to marketing on Facebook, you’ll hear a million tales about what might be the best thing to do. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. Here are the things you need to know to build an effective Facebook marketing campaign.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Your current customers need to be your main focus. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. For a stronger Facebook marketing campaign, your audience should feel respected. This is very rewarding, so don’t neglect your fan base.
Look into buying ads through Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can also work within a budget and do as much or as little as you would like. Finally, there is no long-term commitment. The ad can be stopped at any time.
Sometimes, you need to post stuff about your brand other places besides your own page. This can really help you to gain exposure. Be sure it is positive attention, though. Only post to another page when it is valuable content. Don’t resort to spam.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Spend your money on more targeted Facebook ads.
Of course, you want your Facebook marketing efforts to pay off. To keep you on track, set short term sales goals. Thousands of likes mean nothing if they can’t be converted to real money from sales. Change your strategy if you aren’t getting the business you are looking for.
One way to entice people to follow you is to only show content to those who are following you. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Leave a good portion of your content visible for both SEO and enticement.
Make sure your viewers are able to “share” the content of your Facebook page. You will want to share information with as many people as possible. The key to Facebook is the ability to share and interact with a lot of people. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Try as hard as you can to respond to people when they leave comments on your page. This refers to comments left on the page and those you receive in your inbox. This extra work will pay benefits down the road.
It is imperative that you understand what techniques are helpful for Facebook marketing and what techniques could be detrimental to your brand. There are tons of examples of what to do, as well as what not to do. People often know to seek out the best practices, but they rarely look into the worst ones. Check them out and learn from them.
Most people take the easy way out and just go with whatever Facebook “trends” are popular. Thankfully, this article isn’t about trends, but solid marketing advice. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.