Most internet marketers might have, at one point in time attempted to use emails as a marketing technique. Also, email marketing is arguably the most effective online marketing strategy owing to its conversation convenience. Additionally, email marketing is a relatively quick and easy to execute. Surprisingly, online marketers have labeled close to 84% of all emails as spam or deleted detrimentally. Not all emails attain the intended results because of mistakes that can be easily avoided.
In this regard, Alexander Peresunko, a top expert from Semalt, outlines an exclusive guide to identify such errors and rectify them accordingly.
Firstly, review the root. Marketing emails could be terminating in recipients’ spam folder as enhanced by the platform used to send the email messages. Marketers who are not designated to any service, instead of sending emails in a house-solution through Outlook, should consider adopting an Email Service Provider (ESP). Most reputable ESP endlessly simplifies management of mailing list in addition to potentially enhancing deliverability.
Secondly, timing is crucial. It is recommended that online marketers should avert from sending emails in the morning hours. It does not guarantee that an email will top the inbox of a recipient by sending it in the morning. Instead, such emails might go unnoticed since the potential customer had lots of emails by morning hours. The most effective of sending marketing emails is in the evening when recipients are likely to be seen when a recipient opens their mailbox for a second or third time.
Thirdly, a flexible optimal frequency is significant. A rigid email schedule can be dangerous since in the real-time recipients, and potential customers have flexible schedules. It is thus not advisable to set time for sending explicit emails to the particular group of people. Rather, employ a flexible schedule for maximum benefits.
Next, improve the characteristics of emails sent to clients to avoid them being overlooked by recipients. For example, online marketers must not send emails with an emotional tone to the recipients. Also, company names should be avoided in the subject lines.
Marketing emails should be divided according to target groups. In this connection, online marketers must differentiate between potential/new clients and loyal customers. Each of the group has specified needs which must be addressed while sending emails.
Improve readability of sent emails. Over three-quarters of all emails are opened by mobile phones. Thus, to avoid spam emails, online marketers must ensure the messages can be read across all devices. For example, images should be easily viewed on the phone.
Another technique of eliminating spam emails is to the messages alongside other marketing tools such as website and social media accounts. A recognizable and creative language should be used across all marketing platforms tied to the email.
Draft marketing emails in a manner that sells. Short or long emails are not the best. Rather, marketers should invest in email messages that sell their products. For instance, online marketers must give recipients vital information describing any offers and in few words.
Finally, internet marketers must work on email protocols. These are “smart” automated emails messages sent in a special way for a given marketing campaign. The system should be set to send eye-catching messages to attract readers. An excellent database is a key to maintaining an efficient email protocol.